About
At Best Coast Public Relations, we partner with fashion, beauty, and lifestyle brands that lead with values, helping them connect authentically with the audiences that matter most. From media relations and thought leadership to narrative development and campaign strategy, we ensure your purpose doesn’t just get seen, it gets understood and championed.
In a world full of empty claims, trust and genuine community are your greatest differentiators. We help brands cut through the noise, engage audiences who care, and create meaningful connections that last. When style meets substance, brands don’t follow culture, they shape it, inspire it, and leave a lasting mark. We believe in doing good while looking good and in helping brands that give a damn make everyone else take notice.
A NOTE FROM OUR FOUNDER
Style should be a force for good.
I founded this agency to make sure it is.
After two decades in fashion and media, from modeling and editorial to talent representation and communications, I learned how powerful this industry can be in shaping culture. But I also saw the harm hidden behind the glamour: environmental impact, worker exploitation, and a system that too often puts profit above people.
So I chose to help rewrite the story.
Now based in San Francisco, I partner with purpose-driven fashion, beauty, and lifestyle brands to elevate their impact through strategic PR, storytelling, and culture-shaping visibility. We help the right ideas rise: responsible innovation, community care, and design that respects both people and the planet.
This is the future of influence, and I’m so glad you’re here to build it with us.
xo, Katrina Caspelich
BRANDS WE'VE WORKED WITH
